How DO you say Saucony? The Quick Guide to Pronouncing Your Favourite Fitness Brand

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There’s something about the names of fitness brands that makes them tricky to know how to say? You hear Nike rhyming with both spiky and spike and Adidas as either Adeeedas or Adi-das – but which is right the right pronunciation?

woman running in purple jacket

How do you say Saucony?

This piece start because I was running in kit I had ABSOLUTELY no idea how to pronounce. I had trainers and a running jacket from the brand Saucony and I have no idea whether you say it Saw-cone-ee. Sock – anay. Sauce – onee, or some other way entirely.

It sounds like it should be French, but the brand is actually from the US so, frankly, I am confused…. After another run where I pondered, I decided to ring them and find out, after all, if the head office can’t pronounce the word correctly, then no-one is going to. And the answer is….

Sock – uh – nee

Apparently, it’s a Native American word which means ‘mouth of a creek or river.’ The factory where the shoes were made was built alongside the Saucony Creek in Pennsylvania hence the name.

So with that mystery solved I also wondered about a few other confusing fitness brands – does Nike rhyme with Spike or Spikey? Is Puma Pew-ma or Poo-ma. Is it Ah – di-das or A-deee-das. Some of this depends on where you live – US pronunciations are often different from European ones, but I wanted to know what the companies say here in the UK, so lots of (slightly embarrassing) phone calls to head offices ensued and, here are the answers according to them…

How do you say Nike?

Rhymes with Spikey – as also confirmed in this brilliant story about two students who wrote to the chairman to ask

How do you say Adidas?

Is apparently Ah-di das – named after their founder Adi Dassler

How do you say Puma?

It’s Pew – ma, rhyming with humour. Fact fans might like to know that Puma was started by Adi Dassler’s brother Rudolf (so, in theory they could have been called Rudas).

How do you say Ellesse?

I thought this was Ell – essey but in fact, it’s just LS. Nice and simply, as if you were just saying the letters L and S one after the other.

Why doesn’t this Italian brand have more of a lyrical twang to it? Because it’s simply named after the initials of its founder Leonardo Servadio

How do you say Fabletics?

Fab-letics – kind of like Athletics, but with a fab in front

This brand was created by actress Kate Hudson so if you don’t believe me as to how to say it, here it is from the lady herself

How do you say Asics?

Think of this one as like Ah-sicks

This was originally a Japanese brand but the name is actually an acronym of a Latin phrase Anima Sana In Corpore Sano – which roughly translated means Sound Mind, Sound Body.

So now you know – you can happily walk into a sports store and buy new kit without making a fool of yourself. And no I didn’t ring New Balance or Reebok and ask them. I only chose the brands where I thought there might be some confusion over the pronunciation. But have I missed anyone? Is there a brand that you aren’t quite sure that you’re saying correctly?

Or is there another fitness word that you aren’t completely sure how to say? Maybe the name of a class or a workout, or a technical term?

Let me know in the comments.

Oh and if you liked this post, you might also want to check out our guide to runner speak which explains all those terms like PBs, tapers or negative splits that runner bandy round.


Who is The Wellness Nerd?

My name is Helen Foster, and I’m a health journalist and wellness author. Publications I’ve written for include Women’s Health, Reader’s Digest, Body and Soul, Good Health at the Daily Mail, and more. I have also written 16 books on health and nutrition.

1 thought on “How DO you say Saucony? The Quick Guide to Pronouncing Your Favourite Fitness Brand”

  1. “Saucony” is derived from the Delaware (Lenni Lenape) word “sakunk,” referring to the outlet of a creek or stream and/or the confluence of two rivers — specifically, in this case, to the outlet of the Saucony Creek into the Ontelaunee (or Maiden) Creek in Berks County, Pennsylvania. The original Saucony Shoe factory, organized in 1898, was situated directly adjacent to the Saucony Creek along the main street (Easton Road) of Kutztown. The “Saucon Valley” south of Bethlehem, PA, in Northampton County is named after the Saucon Creek, of the same derivation. — Brendan Strasser, Library, Kutztown Area Historical Society


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